I’m Kris Bromley.

I’m 48.

I don’t feel it.

That gave me perspective. Made me not want to waste time.

Made me want to build an unusual life.

Fitter now than a decade ago, still allergic to average.

• Built, led, and sold one of the internet’s weirdest cult brands.

• Made viral products, judged Netflix contestants, got mindf*cked by Derren Brown.

• Raising two kids nobody hates.

• Capable of abs in my 40s without living like a monk.

I balance health and hedonism.

I chase curiosity, not certainty.

I still wrestle with fear, regret, and doubt—then use them as fuel.

What I share isn’t theory—it’s hard-won insight, with the scars to prove it.

Handing you what actually works—tools, ideas, and truths that give you an edge:

• BODY (Fitness · Health · Hedonism)

• MIND (Mindset · Thinking · Ideas)

• LIFE (Family · Work · Choices)

• CULTURE (Music · Taste · Vices)

• MEANING (Mortality · Humour · Purpose)

Everything that matters.

Anti-Midlife isn’t about denial. It’s about refusal. Refusal to fade, refusal to act your age.

Because who the f*ck wants to be “midlife”?

The clichés, the chaos, the existential dread.

But all that mess is raw material.

I refuse the slow fade.

I’ll help you do it too.

Your best years are not behind you.

Right now: one weekly email.

Later: a real club. If you’re early, you’ll get inside first.

Be early. Be Anti. Join free →

Free email for people who hate the word midlife—but know they’re in it. Tools, ideas & truths to help you stay in the 3%.

Be more alive than 97% of people your age. Free email — tools, ideas, truths that give you an edge.